Friday, April 7, 2017

What a Day for Mercedes!


Yesterday, April 6th, was quite a significant date for Mercedes aficionados.  Emil Jellinek was born on April 6th, 1853 in Leipzig, Germany. Initially, Emil was simply an entrepreneur who fell in love with Gottlieb Daimler and Wilhelm Maybachs Phoenix Double-Phaeton, the hailed car of that time. As an entrepreneur, Emil saw potential in the automobile enterprise and began ordering fleets of DMGs cars to sell. He made large orders and became a popular salesman due to his prompt acquisitions of vehicles that people were looking for, and normally would have needed to wait extensively for.

Emil Jellinek driving his Pheonix Double-Phaeton

Emil entered his own Phoenix armada in the French Rivieras speed week, winning most of the competitions seamlessly, and yet he wasn’t satiated. He sent back critiques of each of DMGs vehicles and sent them design ideas for better cars. Daimler was displeased but his counterpart Maybach recognized the validity of Emils critiques and eventually teamed up with Emil to design a revolutionary car. Their car would be named Mercedes- after Emils 11 year old daughter. On December 22, 1900, DMG delivered the first car equipped with the new engine to Jellinek, a 35 horsepower racing car. This first Mercedes caused a sensation as the new century began. With its low center of gravity, pressed steel frame, lightweight yet powerful engine and honeycomb radiator it was unlike anything the century had ever seen and is now acknowledged as the first modern automobile. Emils appetite was assuredly satiated- considering the Mercedes was the fastest car of its time.


Thus was the birth of a legendary car name. Since then, Mercedes has continuously produced chart topping speed demons that are sensational and innovative. Mercedes reigning innovation, the iconic Beast of the Green Hell, is a 2016 AMG GT R named after the Nurburgring track it was born and raised on. Yesterday, on Emils birthday, the Beast of the Green Hell set a record lap of the Nurburgring- posting a lap time of seven minutes, 10.9 seconds.

The Beast


Happy Belated Birthday, Emil!

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